Hi again 👋 , I’m Ashwanth!

Hi again 👋 , I’m Ashwanth!

Hi again 👋 , I’m Ashwanth!

I’m a product designer with 7+ years of experience helping startups transform ideas into scalable, user-first digital products. I’ve worked across fintech, healthtech, and productivity tools - shaping systems, building design teams, and aligning design with business outcomes.


I specialize in turning chaos into clarity. Whether it’s a complex deal workflow or a fuzzy founder vision, I bring structure, insight, and elegance to every interaction.


From being the first designer at multiple startups to helping teams grow 15x in size, I’ve seen how design evolves from a craft into a core function - and I design accordingly.

I'm actively seeking new opportunities in senior or lead design roles with teams that value clarity, systems, and long-term impact. Feel free to drop me a line or just say hello!

Experience

Experience

Experience

Product design consultant

Product design consultant

Feb 2022 - Present

Feb 2022 - Present

Global early-stage startups in AI, Healthcare, Productivity & workflow

Global early-stage startups in AI, Healthcare, Productivity & workflow

Senior Product designer

Senior Product designer

August 2019 - May 2022

August 2019 - May 2022

Yubi (formerly CredAvenue) - Fintech unicorn, systems & scaling

Yubi (formerly CredAvenue) - Fintech unicorn, systems & scaling

Product designer

Product designer

May 2016 - Jul 2019

May 2016 - Jul 2019

Digiryte - Started in visual design, grew into product design for digital platforms

Digiryte - Started in visual design, grew into product design for digital platforms

Graphic design Intern

Graphic design Intern

Dec 2015 - April 2016

Dec 2015 - April 2016

Optima Response - Designed logos, websites, and marketing materials

Optima Response - Designed logos, websites, and marketing materials

Why Design?

Why Design?

Why Design?

  • Design has always been close — my father is an artist, and I grew up surrounded by colour, craft, and creativity.

  • I started experimenting early, making Flash animations in 7th grade and getting hooked on bringing ideas to life.

  • In 2015, I was chosen as Head of Design for a UNESCO-patronaged college tech fest, where I also conducted design workshops for over 200 students — a moment that cemented my passion.

  • During a 2016 internship at an ad agency, I was introduced to branding and web design and through that, the world of product design. Designing graphic components for websites made me realise I wanted to go beyond visuals and into systems and experience.

  • Landed my first job at Digiryte in 2016 as a graphic designer with a clear goal to transition. By 2017, I became a product designer. In 2019, I joined CredAvenue (now Yubi) — India’s fastest fintech unicorn - to help build and scale design from the ground up.

  • In 2022, after helping Yubi scale into one of India’s fastest fintech unicorns, I took a step back to focus on remote consulting with global startups.


    This shift allowed me to balance personal milestones — including getting married — while continuing to work on product strategy and design systems in early-stage environments.


    Now that life’s settled, I’m ready to go deep again.

That’s my story — so far.

If you’re building something that needs clarity, systems, and thoughtful design - I’d love to hear from you.

If you’re building something that needs clarity, systems, and thoughtful design - I’d love to hear from you.

Copyright © Ashwanth Gurumani 2025

Copyright © Ashwanth Gurumani 2025

Copyright © Ashwanth Gurumani 2025

Copyright © Ashwanth Gurumani 2025